Burton Group says Enterprise Globalization Efforts are falling short on Content Localization
Analyst firm recommends IT organizations leverage emerging trends in content globalization to reduce cost, cycle times, and inconsistencies of localization
Salt Lake City, February 11, 2008 –Burton Group, an IT research firm focused on enterprise infrastructure technologies, issued a report and four-part podcast series on what IT organizations should know about content localization and translation to compete in a global market.
In the report, “ECM for Translation and Localization: Raising IT’s Globalization Fluency,” VP and service director Craig Roth says, “to date, IT organizations have been kept in the dark on website translation and localization initiatives by other business units within the enterprise.”
According to Roth, globalization is one of the strongest trends shaping the business environment today, and its impacts are being increasingly felt by content authors, managers, and owners. While the business side of organizations have traditionally handled localization in partnership with external language service providers, information technology (IT) should get more involved in this process.
"All across the enterprise content management lifecycle, from content authoring to analytics, increasingly sophisticated authoring, content management, and globalization management systems can reduce the cost, cycle times, and inconsistencies of localization efforts," said Roth.
In conjunction with the report, Roth has produced the following four-part podcast series available on Burton Group’s podcast site:
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Content Globalization 101 in Twenty Minutes.
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Content Globalization: Do the Big Vendors Care?
- What IT can and Should Do.
Roth also provides accompanying blog posts that can be found by visiting Burton Group’s Collaboration and Content Strategies blog http://ccsblog.burtongroup.com/.
About Burton Group
Since 1990, Burton Group (www.burtongroup.com) has provided research and advisory services helping Global 2000 organizations make smart enterprise architecture decisions. Burton Group provides a suite of context-oriented analysis and a proprietary IT Reference Architecture covering security, identity management, application platforms, service-oriented architecture, network and telecom, collaboration, content management, and the data center. Uniquely focused on the need of IT buyers rather than technology providers, 85% of Burton Group’s revenue comes from end-user organizations.
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